In the year 1984 a company was born. It had a simple vision. In an increasingly busy and technology-dependent world, it aimed to become global leaders in the field of appliances. Simple, but not easy. Today, USHA SHRIRAM is one of the vast, most dynamic and innovative small appliances company in India. Usha SHRIRAM's promise isn't elaborate, but it is effective. It promises to make life easier and more convenient for each one of its customers. And because the company, time and again, fulfils this promise completely, it has won the loyalty and the confidence of customer both in India & around the world. Within a span of a decade, USHA SHRIRAM has moved into the home and the lifestyles of the people world over, and has become an integral part of their day to day activities. Behind the quiet sounds and the smooth operations of a variety of small gadgets that makes the modern home a pleasure to run, is the gigantic backing of USHA SHRIRAM's advance technology, excellent design and sophisticated marketing. But of far greater worth is USHA SHRIRAM's ability to identify and satisfy the needs of the modern home and to bring a smile to each home-maker's face. And that is why, the company has meandered its way not just into the homes, but right into the hearts of its very happy customers.